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BlueRoads Builds On Technology Leadership With Patent


SAN MATEO, Calif. – BlueRoads Corporation, a channel management Software-as-a-Service (SaaS) company, announced that it has been awarded patent number 09,514,997 by the United States Patent and Trademark Office for its unique pull-based lead distribution methodology. Demonstrating its technology leadership, the BlueRoads pull-based lead distribution methodology provides an efficient way for motivated and available partners to pull leads for active follow up, ensuring leads get into the right hands at the right time.

BlueRoads’ patented methodology is part of the BlueRoads Channel Management Suite, the company’s leading-edge channel management software that helps companies market and sell more effectively through indirect channels. The unique pull-based lead distribution methodology allows the available and interested individual salesperson to self-select leads for active follow-up. This is extremely important because in the traditional “push” model there is no clear measurability and no v

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 Helpful Patent Terms

Registration

Definition:
Federal registration of trademarks involves the establishment of rights in a mark based on legitimate use of the mark. Although federal registration of trademarks is not required to use a trademark.

Certification Mark

Definition:
Any word, name, symbol, device, or any combination, used, or intended to be used, in commerce by someone other than its owner.

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